Multi-million dollar investment for Formula 1 Madrid
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The Swiss company Match Hospitality will be responsible for managing the VIP and hospitality areas at the Formula 1 Grand Prix in Madrid Until 2035, after overtaking competitors such as legends and Atletico de Madrid in the bidding process. The company will invest 400 million euros In luxury services, the guarantee of financing the event completely with own capital.
The award marks a milestone in the organization of this ambitious project, This will position the Spanish capital as a benchmark in the Formula 1 calendar. Efima Madrid, the promoter of the event, led a selection process in which companies of international prestige participated. Finally, Match Hospitality has prevailed thanks to its experience in major sporting events , such as the FIFA World Cup finals in South Africa, Brazil, Russia and Qatar, In addition to the British Formula 1 Grand Prix.
Luxury and exclusivity as the pillars of the event
The agreement includes a phased investment of 400 million euros over the ten years of the contract. EThese resources will be allocated for the creation of VIP-zones and first-class hospitality programs, Leave standard tickets for fans. The goal is to design a complete experience that combines sports and entertainment, following the model of appointments such as the Grand Prix in Miami or Las Vegas, with parallel cultural and musical activities.
The project will be fully financed by the private sector, thanks to cooperation with first-class international companies
Joseph Vicente de los muzos, president of efima
Joseph Vicente de los muzos, president of efima, He stressed that the event will not involve direct public spending: “the project will be fully financed by the private sector, thanks to cooperation with first-class global companies.”This model reinforces the commitment of the city council and the community of Madrid to attracting economically sustainable events with global impact.
Hospitality match, a reliable bet
The Swiss company has proven its ability to manage high-profile events, Including marketing VIP programs at competitions such as motorcycles and ATP Finals. In the field of Formula 1, she has been responsible for hospitality services at the British Grand Prix since 2019, tripling the number of clients.
The representatives of the federation have already begun preparations, after visiting the Abu Dhabi circuit During the last meeting of the season. Everything is focused on turning the Spanish Grand Prix into a key event in the automotive calendar. This project not only promises to boost the local economy, but also seeks to redefine the fan experience, combining sports, luxury and entertainment into a unique event.
Official statement from efima
The company will design products and experiences, and will work together with efima Madrid in the VIP and hospitality areas of the event, which aspires to become the main reference in the tournament for the experience offered to the fans.
The cooperation agreement between the two entities provides for an investment of 400 million euros over ten years for the construction, assembly, operation and commercialization of these areas.
Madrid, December 16, 2025.- Efema Madrid and match hospitality have agreed to add their capabilities for the full and exclusive exploitation of VIP and hospitality areas at the Formula 1 Spanish Grand Prix to be held in Madrid between 2026 and 2035. This business collaboration, which includes Match Hospitality’s commitment to invest 400 million euros to develop the hospitality program within this sports competition, includes the introduction of the event’s hospitality strategy and products, as well as the marketing of various packages and unique experiences in all markets around the world, including the production of premium spaces and services such as catering or access to exclusive areas.
Efima Madrid’s decision to partner with Match Hospitality has appreciated the proven international experience of this operator in the development and distribution of packages and commercial experiences at major sporting events such as the FIFA World Cup (with Qatar, in 2022, and the women’s World Cup in Australia and New Zealand 2023, as more recent examples), the Formula 1 British Grand Prix, the British Motorcycle Grand Prix or the ATP Finals in London. Within the framework of Formula 1, she has been selling all the hospitality programs of the British Grand Prix at Silverstone since 2019, with noticeable success in the results, tripling the number of clients of such programs.
This extensive experience in Match Hospitality in the field of the sports industry, combined with the know-how of an entity such as efima Madrid, which throughout its history has proven its strong position as one of the most relevant exhibition and event managers, capable of hosting global events such as the cop 25 or the NATO Association 2022, as well as organizing some of the most important international exhibitions in Spain, such as the Vitor, Arco or fruit attraction, reinforces the ambition to transform the Spanish Formula 1 Grand Prix 2026-2035 in reference to the international circuit, especially with regard to the International Circuit European continent.
In this sense, the Spanish Formula 1 Grand Prix 2026-2035 is specially designed and designed to favor the experience of the teams participating in the competition, as well as Formula 1 fans, deepening the development of a new model that combines sport and spectacle, presenting an unforgettable event.
