El Wieseneck Center It will be renamed Movistar Arena from 2025 after the sponsorship agreement reached by Telefonica with empelsa eventos e instalaciones, the venue management company owned by the community of Madrid. The change was made possible by WiZink bank’s desire to end the sponsorship of the label, after a decade, driven by the implementation of a new strategic plan 2024-2028, shifting its business towards the B2-B2C model, with a greater focus on diversifying products and services through alliances with third parties. Ehab Nafi, CEO of the entity, said: “We at WiZink are very proud to have contributed to the growth of the center during the ten-year sponsorship period, positioning the venue as a reference place for sports, music and the celebration of major events not only in the community of Madrid, but also at the national level .”Movistar Arena, authorized by the community of Madrid, will be the new official name to adopt the well-known multipurpose space on Goya street, but it also represents a global commitment of the telecommunications and technology company, which already sponsors similar venues in Buenos Aires, Bogota and Santiago de Chile with the same name, and in London and Prague with its O2 brand.
Emilio Gaio, president of Telefonica ESPA, says: “it is with great pleasure that Telefonica ends the centenary year of the announcement of the sponsorship of a venue that is a global reference for the quality and quantity of events it hosts . For Telefonica, the Movistar brand, it is always a priority to be in the centers where things happen, And since 2025, Movistar Square will undoubtedly be a great center of communication between people and the world of music, sports and entertainment, The space in which we will have the opportunity to deploy our technological and digital leadership. For his part, Xavier bartrol, president of impelsa, highlighted: “after a period of tremendous success with WiZink, we have started an exciting phase that will represent the relaunch of the place with Movistar, where we will take advantage of their great technological expertise to strengthen our place.”
Minister of Culture, Tourism and sports of the community of Madrid, Mariano de Paco Serrano, He emphasizes that the Historic Sports Palace is “a symbolic and strategic place for the region”, and constitutes”The best infrastructure for the realization of major sports and cultural events“, While “embodying the success of public-private cooperation aimed at excellence in public service and the firm commitment of the Madrid community to sports and culture, also as indispensable elements to promote good tourism”.
The new Movistar Arena, with a maximum capacity of 17,400 spectators, Is currently one of the busiest venues in the world, with more than 200 events and 2 million visitors per year, facing this new phase with the firm goal of relaunching the venue that includes technological innovations aimed at improving the fan experience, both in concerts and sports competitions. Movistar Arena is home to Real Madrid and Movistar Estudiantes de Baloncesto, as well as prime minister Bidel Madrid; in addition to holding an average of 120 concerts a year, among which in recent months stood out Depeche Mode, Olivia Rodrigo, Hans Zimmer, Mann, Juan Luis Guerra, Ricky Martin, Bryan Adams or the historic farewell of the two unique concerts in Spain Paul McCartney in December. The year 2025 is presented as a new year of record for the Madrid venue, with more than 220 events and 120 confirmed concerts, among which the new format “Residencia” stands out with national icons such as Danny Martin and Joaquin Sabina, who have announced and completely sold out 10 and 8 dates, respectively; as well as Dua Lipa, Leyva, Maluma or Duque duplits.
